A lot of
people only check out the first five or so websites listed in the
results of search engine search. The order that sites are listed in
doesn't necessarily indicate a good or bad site. What determines the
ranking of Google results is the number of other pages linking to that
site. The more sites that link to yours, the higher you will be on the
list. Some search engines allow paid advertisers to have top
billing. Google places these sites to the side. Particularly if you are
looking for sites that challenge the majority opinion, it makes sense to
go beyond that first page of search engine results.
For more information on how search engines work and comparisons between them, go to Search Engine Showdown.